TURN YOUR LOVE OF SEWING INTO A VIABLE BUSINESS
The world of sewing patterns is a robust and dependable business avenue, provided you are ready to put in the necessary work. If you are a creative spirit ready to explore your voice and hone your skills in developing products of your own design, then you're in the right place. So, welcome to my world. I'm confident you'll fast-track through this course to find great joy and success in your new business venture in sewing patterns.
Hello there, I'm Tina Givens, your mentor for this journey into the world of the Sewing Pattern Business. I've been immersed in the realms of fashion design and garment creation for most of my life, and in 2012, I embarked on a new adventure by launching a sewing pattern business. This was a time when the Internet was becoming a more accessible platform for digital product creation and distribution. While I offer both printed and downloadable options, I foresee a predominantly digital future, making this business model ripe with potential.
My professional background is anchored in business, sales, and marketing. Believe it or not, my academic foundation is in Business and Economics, despite my lifelong passion for fashion. After establishing a successful career in Advertising, Sales, Marketing, and Branding, I launched my first entrepreneurial endeavor in the stationery and paper product industry. This venture grew into a global operation featuring personalized products and branched out into the giftware and textile markets through licensing.
In addition to these achievements, I've contributed to the success of various brands in varying capacities, including guiding new product companies in branding and rebranding well-established brands.
Today, I design and create sewing patterns for the home sewing market. We have over 200 published titles and 7 issues of our incredible magazine, SYCHIL, reaching a global market through print and digital options. I also run a ready-to-wear brand and operate a couture apparel studio for women's clothing, a venture I thoroughly relish. Our creations reach customers globally, either directly via our online platforms or through stores.
The world of sewing patterns is a robust and dependable business avenue, provided you are ready to put in the necessary work. If you are a creative spirit ready to explore your voice and hone your skills in developing products of your own design, then you're in the right place. So, welcome to my world. I'm confident you'll find great joy in your new business venture.
THE SEWING PATTERN BUSINESS
LAUNCH IS SCHEDULED FOR NOVEMBER '23
INTRO & FUNDAMENTALS
INTRODUCTION to the course is followed by a series of FUNDAMENTALS in building a SEWING PATTERN BUSINESS. Our first module visits design and the process of curating and creating your collection of garments. Finding your signature voice is imperative in this process.
Create usable sewing patterns with simple techniques and easy technology at your fingertips. Learn Illustrator, a little Photoshop, and Indesign with quick tips and know-how. Formatting patterns for salable products.
SALES & MARKETING
So vital in the process, bring your business to the forefront where your audience will find you and like what you do. Building your community through your authentic vision and place in the sewing marketplace. Create a useful website with all of the trimmings. We lean into Social Media as a vehicle for your brand and maintain your voice in the media.