ABOUT ME
I believe when art direction and design meet a brand's strategy, we can make magic happen. It's that simple.
I am most definitely a hybrid between crafting innovative brand strategies and producing effective creative direction. My background includes brand building, development, and cohesive brand voice. I am prolifically creative in developing distinctive and strategic assets including art & illustration, art direction, effective graphic design, product design. Conceptualization, team building, and collaboration to bring innovation and the unexpected to life.
My mission is innovation and reinvention, always, through beauty and creative prowess. Our world is digital, but also very much live and in-person through product creation, touch and feel, product delivery, and customer experience. All digital visuals and funnels we create for and within an ever-changing platform, while considering customer preferences - need to have a seamless reflection of the brand, product, and human experience. The essence of a brand's strategy is to capture and advocate for our customers, their experiences, and our product. Without accurate art direction and design, we can not succeed.
Now in a virtual world, we need to harness creativity, technology, and culture so we can build amazing human-based experiences with originality and authenticity.
I am an artist and designer with a strategic mind, with 25+ years of brand strategy, creative direction, entrepreneurship, and commercial artistry. The last 14 years have been refining digital and print consumer-targeted brand campaigns. By facilitating interactive experiences for consumers within a digital environment we can show off our product with authenticity; And with extraordinary visual identities, consumer touch-points, plus useful and inspirational free products - we can enable customers to become loyal users, learn and gain inspiration. Leading to the highest conversion rates through beauty and appropriated art direction. This is what I do!
I have directed and led design teams, executed severely complicated and massive campaigns both off-line and online. I am a logistics fanatic who can easily break down any issue or objective to achieve what we are looking for. I revel at the thought of creating innovative, strategic, and creative solutions.
Growing up in Africa from a fiercely entrepreneurial family, from opening the first movie theater in a tiny town in the 1930s; to owning a fleet of automotive dealerships across southern Africa, I was taught that I could capture my dreams.
Migrating to Toronto Canada, I began my career in advertising on brands like Audi/Porsche Canada, Bermuda Board of Tourism, and more. My journey took me to a smaller agency where we curated a team in creating change; then VP Marketing for a cable company launching into the digital world. Children came (3 in 2 years) and after that launched a successful entrepreneurial endeavor. Building brands with a creative prowess including gift and paper, apparel, and textile design. Each brand developed and gained extraordinary follower counts. This led to releasing them to larger entities. Contract work includes curating artists for textiles, social media communications and effective graphic design. High-level creative direction through my creative lens is what I do, and I love it!
My clientele are my family, and I am delighted to bring a brand to the forefront of our new world.
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