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a Midwest Textiles brand


Brand Strategy


Creative Direction

Crafting innovative strategic brand vision

 with effective creative direction.

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Crafted a new Textile Brand for Midwest Textiles who is a manufacturer and distributor of quilting fabrics worldwide. TG is curating unique artists and creating collections to release throughout the year. Featuring new artists, stunning art, breaking through the clutter of a saturated fabric market. 

Strategic free products to assist in selling fabrics on a global basis.



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Build current brand voice, style and presentation

Oxxford Clothing est. 1916 needed a new strategic online presentation of who they are through their history but inviting a younger audience to the brand.


Retailers need a portal to download assets including available fabrics, model books, imagery, print advertising imagery, button codes, and more.

DIRECT TO CUSTOMER: Online strategy to take capture customers and educate on Oxxford brand.

With a strategic digital footprint, was created to funnel both customers and retailers into the world of Oxxford.

Ongoing measured newsletter and social media tactical campaigns designed to capture the attention of the end-user driving them to retailers and direct to Oxxford headquarters.

Secured parent company sales force of 600+ across the world to share their love of Oxxford, the highest quality in their offering of Tom James.

Designed for those who desire the highest level of quality and fit, Oxxford is the standard in custom apparel, delivering artisan products. Hand-crafted garments since 1916, this amazing manufacturer maintains a clear brand strategy of the highest quality in the world. With a history of creating garments for Royalty, movie actors, and celebrities through the ages of film making. Today, the highest level CEOs, businessmen and women the world over, and today's artists.

From hand-stitched lapels and collars shaping the cloth and inner linings together. Hand basted shoulders and armholes, featuring the best, soft feel and impeccable fit. Coupled with hand tailoring methods with the finest textiles, canvasses, shoulder pads, linings, silk thread, pocketing, and more results in a magnificent suit of clothes.


Workshops & Magazine

Celebrating a hand crafted life!

SYCHIL Magazine is an inspirational and useful publication for building a stylish wardrobe.

This vehicle successfully addressed the customer need for deeper learning and experience with the brand.

A 32 page magazine delivered to subscribers in print and digital formats. SYCHIL offers new inspiration,  projects and 'hacked' sewing patterns to create new garments. Also includes profiles, favorite things, a resource directory and inspirational imagery to build a stylish wardrobe.


Build a wardrobe as beautiful as you are!

Be who you are everyday.

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t i n a g i v e n s


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Brand Story

Tina Givens launched her namesake brand in 2012 targeting niche independent boutiques that carry similar lines. Created a cottage industry production process whereby each garment was cut in-house and piece goods were shipped to various small sewing studios around the country. Goods were shipped back and processed at TG STUDIOS and shipped according to set ship dates.

Tina exhibited at national shows in New York, Chicago, Los Angeles, and Dallas Texas. Sales and marketing plans were complete with national sales reps and showrooms around the country.

Succeeded in shipping to just over 200 stores worldwide between 2012-2020.

Tina's last collection was 2020 when COVID hit our world. Everything changed within this niche industry and with other factors as an aging boutique owner and closed boutiques Tina decided to take time off to reinvent and fins a solution to pivot into a direct B2C sales strategy.

Currently, the collection appears in small pop-up events online at and in a select few stores within the USA and Canada.

'Making clothes is in my blood and I will always nurture my need to design and create, whether for myself or a small collection when it makes sense.'



Sewing Patterns

Designed for a niche audience,

with designs never before seen in pattern form.

Inspired as a support marketing strategy to fabric sales, TG developed this unique collection of print patterns. Pioneering the download pattern format for at-home printing, which resulted in a new and significant revenue stream with a global audience.